We have just attended a webinar held by comScore Client Service Specialist Kevin Duong and VP of Sales Bryan Segal. This presentation covered the key insights from their newly released 2014 Canada Digital Future in Focus report. It’s amazing how the numbers of digital and mobile usage increased over the years in Canada. We were surprised to hear that Canada has 23 million mobile subscribers with 75% of them being smartphones users.
Some of the key topics covered include:
- Canadians’ heavy online desktop usage
- The healthy and growing digital ad market in Canada
- The increase in online TV/video consumption and its growing importance to the country’s digital ecosystem
- Canada’s increase in smartphone penetration and 4G connectivity, and the resulting effect on overall mobile usage
Check out the whole presentation in here.