Growing Local Business Since 2013

HOW PEOPLE SEE YOUR WEBSITE

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HOW PEOPLE SEE YOUR WEBSITE

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With over a billion websites and over two billions active internet users out there, it can be astonishingly difficult to design an attention-grabbing website that keeps a visitor long enough. For those who plan to either jump-start or redesign a website, here’s several useful stats that they should take into consideration before starting the whole process.

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THE POWER OF DIGITAL INFLUENCE

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89%

- of customers search the web before making a purchase decision

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60%

- of people go to the brand or product website to find relevant information about it

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75%

- of users admit they decide on a company’s credibility based on it’s website’s design

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SHOULD I STAY OR SHOULD I GO?

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17/50 milliseconds

The time needed for a person to decide whether he or she finds your website appealing

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100/400 milliseconds

An average length of a blink of an eye

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2.6 seconds

The time needed to a user’s eye to land on the website’s area that influences his or her firs impression.

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FIRST IMPRESSIONS

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94% of first impressions are design – related

Visual complexity  <=>  Prototypicality

 Google research blog recommends making a subtle balance between the two:

“Designs that contradict what users typically expect of a website may hurt users first impression and damage their expectation.”
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WHERE DO I LOOK

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Average viewing time of the basic elements on your web site:

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Logo
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Search box
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Main navigation menu
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Main image
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Bottom on a website
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Written content
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Social web working units
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THEY SEE ME SCROLLING…

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76%

the number of pages on which people used a scrollbar

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66%

of attention dedicate to contents below the fold on a normal media page

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22%

the percentage of pages scrolled all the way to the bottom

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GETTING RESPONSIVE

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Mobility is dictating the trends in website design too:

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67%

- of users is more likely to purchase a product or service from a mobile-friendly site;

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48%

- of users who had a bad experience with accessing a business website from a mobile

           device thought the business didn’t care

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62%

- of companies that designed a website for a mobile devices reported increased sales

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