HOW PEOPLE SEE YOUR WEBSITE

With over a billion websites and over two billions active internet users out there, it can be astonishingly difficult to design an attention-grabbing website that keeps a visitor long enough. For those who plan to either jump-start or redesign a website, here’s several useful stats that they should take into consideration before starting the whole process.

THE POWER OF DIGITAL INFLUENCE

89%

– of customers search the web before making a purchase decision

60%

– of people go to the brand or product website to find relevant information about it

75%

– of users admit they decide on a company’s credibility based on it’s website’s design

SHOULD I STAY OR SHOULD I GO?

17/50 milliseconds

The time needed for a person to decide whether he or she finds your website appealing

100/400 milliseconds

An average length of a blink of an eye

2.6 seconds

The time needed to a user’s eye to land on the website’s area that influences his or her firs impression.

FIRST IMPRESSIONS

94% of first impressions are design – related

Visual complexity  <=>  Prototypicality

 Google research blog recommends making a subtle balance between the two:

“Designs that contradict what users typically expect of a website may hurt users first impression and damage their expectation.”

WHERE DO I LOOK

Average viewing time of the basic elements on your web site:
6.48 sec

Logo

6 sec

Search box

6.44sec

Main navigation menu

5.94sec

Main image

5.25sec

Bottom on a website

5.59sec

Written content

5.95sec

Social web working units

THEY SEE ME SCROLLING…

76%

the number of pages on which people used a scrollbar

66%

of attention dedicate to contents below the fold on a normal media page

22%

the percentage of pages scrolled all the way to the bottom

GETTING RESPONSIVE

Mobility is dictating the trends in website design too:

67%

of users is more likely to purchase a product or service from a mobile-friendly site;

48%

– of users who had a bad experience with accessing a business website from a mobile

           device thought the business didn’t care

62%

– of companies that designed a website for a mobile devices reported increased sales