This 1-on-1 training sessions has been designed to provide you with the ability to make web marketing decisions based on real business intelligence data that directly correlates to your own business. Learn how to spend less on web advertising while increasing the results you are getting. Find hidden market potential, or even opportunities for expansion into new products or markets.
We focus on the use of Google Analytics and Webmaster tools. The flexibility that these tools provide for tracking web interactions is exceptional. Recent improvements to Google’s tracking abilities include Demographic and Interest tracking, goals and event tracking, and much more (discussed in our more advanced Google Analytics courses). Oh, and did we mention that they are free?
Course concepts include some of the following:
- Intro to Google Analytics
- Custom Dashboards
- Which Metrics Matter
- Using Search Keyword Data
- Demographic & Location Data
- Finding New Markets with Google Trends
- Site Performance Metrics
- Stopping Visitor Attrition
- Basing Marketing Decisions on G.A. Metrics
- Measuring Success