Why Quality Content Matters

Why Quality Content Matters

If you followed any of the web design trends we presented in our previous article, you’ll understand the dramamtic effect of an eye catching website.

Next stop – Filling those designated text areas with some valuable content for your visitors

Make sure your visitors are well informed so that they know, like, and trust you enough to do business with you. How to do that? By creating quality and original written content for your website. Quality content will bring more visitors to your site due to increased SEO and as a result, improvement in search result placement. More visitors means more conversions, and more conversions result in more business leads. The same rule applies for your blogs and social media channels. Quality and relevant content is usually share and referral worthy content. With your content shared, your products and services will be all over the internet, but also convert to backlinks, brand mentions and social media mentions.

The internet is full of content vying for a reader’s attention. Quality content not only helps you rank higher in Google searches, but engages and informs your readers, keeping them on your website longer.
– Kathy Edens

 

 How do we define Quality Content

  1. Defined Persona – Building content strategies focused on appealing to users can be easily done by identifying your audience. Defining a target audience involves determining their age, sex, geographic locations, and especially their needs (pain points). Knowing your audience will help you decide whether your tone should be more professional or friendly.
  2. Proven Expertise – How else would you prove your expertise to your audience other than demonstrate your expertise through well thought out content of the highest quality. After you have done your research, set the facts straight so that the product or the service is being supported with strong evidence of how it works and how it benefits the buyer. Focusing on benefits to the buyer is one of the best ways to ensure your content has strong value.
  3. Practicality – Does the content demonstrate that the product or service can be used/applied by the buyer?
  4. Web Layout Content Patterns
    • Magnetic headlines
    • Persuasive landing pages
    • Conversion driven contact forms and call to action sections
  5. Novelty – Is the content unique or does it break new ground?
  6. Focus –  Does it have a single, overriding message that can be stated in a few sentences?

 

The internet is full of content vying for a reader’s attention. Quality content not only helps you rank higher in Google searches, but engages and informs your readers, keeping them on your website longer.
– Nathaniel Schick

Content still remains the primary reason why people go online. According to this Nielsen survey, close to 66% of those surveyed research online using their tablets (57% on smartphones) before they even step into a store.
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