Every Business Deserves to be Successful
Our mission is to get you there with targeted marketing and technology implementation
The Boost2Business Story
Welcome to Boost2Business Marketing, my name is Nathaniel Schick. You can call me Nate for short. I love technology, I love data, and I love marketing (that’s weird, I know). It was these reasons that caused me to leave my Internet Marketing Consultant position at one of Google’s most respected adwords partners. It was why I started Boost2Business Marketing in 2013 – but it was the support and trust of some amazing clients that made it a successful launch.
My original goal was to provide online marketing strategy consulting – SEO, SEM/PPC, online branding, social media, and website audits – to small businesses within Edmonton. My plan was always to utilize the analytical data available to help clients achieve increased lead generation without having to increase marketing budgets. Today that goal remains, albeit more focused into what we call Data Driven Marketing.
Our data driven marketing methodology was quickly embraced by our clients. The idea of being able to adapt to their market & customers, find additional business & expansion opportunities, and know what their websites & marketing campaigns were generating for leads was something that just made sense. After all, if the big companies can do it, surely the tools exist for you to be able to do the same.
Since starting we’ve gained clients across Canada in verticals ranging from professional services, to the wedding industry, and most prominently in the automotive industry. An online tool developed in conjunction with one of Chrysler Canada’s marketing partners is now used in many automotive dealerships across Canada to dynamically mine their customer data for improved advertising penetration and customer management. We’ve created custom business solutions utilizing Google’s business apps that have saved clients from expensive custom solutions. And we are just getting started – I want your success to be part of our story too.
What is Data Driven Marketing
There used to be an old adage in marketing that marketing was like throwing spaghetti against a wall. Some of it will stick and some of it won’t – hopefully more sticks then falls.
Things have changed. The internet brought about a global data revolution. The ability to track performance of everything, to track our interactions, and the ability to integrate this data into your marketing strategy.
All of this data can be analyzed and interpreted in such ways as to find out a plethora of information. At Boost2Business we know how to utilize this information to help you make better marketing strategies and plans. This is what we call data driven marketing. It provides real information to help you make critical decisions that will directly impact your businesses bottom line.
How B2B Implements Data Driven Marketing Strategies
Data Driven Websites: Each of our websites starts by researching the keywords that potential customers search for when looking for your products. We use multiple tools for this and this initial research helps guide the theme, text content and even backend coding for the site. We implement Google Analytics with advanced conversion funnel tracking to learn how your visitors interact and how we can improve the site to continue to increase conversions rates.
Data Driven Campaigns: The data we collect from your site can be used to direct the messaging, which marketing channel to use, and who to focus on. By using this information we create campaigns that perform stronger and cost less (long term) than a poorly planned campaign.
We do so much more with our data driven marketing philosophy. Contact us today to discuss how we can help your business grow faster and become proactive in your marketing rather than reactionary.
Driven to Succeed
We measure our success by your success.