Tested Email Marketing Emoji to use for subject line click through rate improvements. To use the one you like just highlight, copy and paste into your subject line. Note that certain email clients will display emoji characters slightly differently and some not at all. These symbols have been tested to work though. There are many […]
A calendar serves as a powerful tool that keeps one’s schedules organised at one place which allows one to manage well, worry less and achieve the most. Google calendar remains one of the most impressive and modern online apps to improve one’s time management. An organised man, is definitely a successful man. And yes success […]
Setting up Google Accounts for Businesses is what we at Boost2Business always recommend to our customers. Backing up and storing data on an external drive (or cloud) is the safest way of preventing any data loss and sharing data easily with your coworkers and external collaborators. Whether you are a regular Gmail User or you […]
Gone are those days when simply having an online shopping site seemed like an easy way to make a fortune. When it comes to selling products online, the first thing that comes to our minds at Boost2Business is the ever increasing fierce competition. Be it any niche, from clothing to training kits, furniture to electronics, […]
So you’ve set up your brand new Facebook page, took the effort to write up some basic info and update a profile and a cover photo. Now what? Facebook will immediately suggest that you invite your friends to like your page, but it feels a bit strange doesn't it? It’s like inviting your friends over […]
Hate it or love it, most of the people who will read this article are Facebook users. Some of us use it frequently, some less often, and a big portion of us uses it obsessively. We post photos, spy on our friends and our enemies, read our news and express our opinions in a form […]
Starting today, websites with “mobile-friendly” designs will be rewarded with better search rankings on Google. On the other hand, those which aren’t optimized for mobile viewing will be pushed down the pages. There is a great chance that the Google's biggest change in two years, will impact your rankings as well. Google announced their new […]
First, a Bit of Background for Us Regular People What exactly is HTTP? HTTP is the standard for establishing connections and data transfers between your computer's Internet browser and the server hosting a website/webapp. Version 1.1 has been in place since 1999 and no changes to the protocol have been made since then. Depending on the […]
If one of your new year' resolutions was to be more productive and organized on your work place, we might have a few hacks for you. In the next article we will show you how to customize your Gmail account to serve you the best. Setting Up Multiple Inboxes How many tabs have you got […]
2014 was a big year for web development. With the constant rise of mobile users, we needed to make sure that our client’s information was presented the best way possible on every piece of technology out there. Keeping an eye on the trends in website layout, their responsiveness, the written content and the design, we can […]
Did you know that adding in periods anywhere in the front part of your Gmail address makes no difference what so ever? For example: john.smith@gmail.com works just the same as johnsmith@gmail.com. What's more, you can add a plus sign and any word before the @ sign (e.g. johnsmith+hello@gmail.com) . Wonder how this info can help […]
Hey readers, it is Throwback Thursday again. Time to look back and see what's changed in internet marketing. Today's focus - A Look Back at eBay’s Website over the years. Do you remember your first purchase from eBay? Remember that enlightening feeling, when you realized you are now being able to buy almost everything without […]
Hey readers, it is Throwback Thursday. Time to look back and see what's changed in internet marketing. Today's focus - Mozilla Firefox Logo Evolution. Remember what browser you were using way back in 2002? Remember this "flaming duck" logo? A so called Phoenix that for some may even invoke the sounds of a dial-up modem? […]
Gmail Labs are experimental, pre-release features that you can use to enable key business functionalities to your Inbox. To enable Gmail Labs to your account, you can go to a Labs tab in your Gmail Settings and turn on the Labs you want to use. To enable Gmail Labs : Sign in to your GMail […]
Nowadays it’s possible to create a website at relatively little cost. That causes start-up companies and even established businesses to have increasing competition when selling their products and services online. The quality of the design and the content on your website is as important as its page rankings – or, in other words, no matter […]
Before you rush off to your next business meeting, don't forget to take your business cards with you. "It's easier to have a business card with contact information than to try and remember or find something to write it on." A business card creates a physical connection and bond between you or your business and your customers. […]
Since the recent security lock down of Internet Explorer (IE) (read more here), here is an advice to all those people who still may actually be using IE. You shouldn't use Internet Explorer for the following reasons: You can find the reasons explained in the link below. Reason #1 - IE is broken beyond repair. Literally there […]
Did you know that you can open a link in a new tab by middle-clicking on the link with your mouse? Or, open all bookmarks in a folder at once by middle-clicking on the folder in your bookmarks bar ? That wheel in the middle of your mouse is good for more than just scrolling—in fact, the button can do quite a […]
"Always be experimenting. Marketing without data, is like driving with your eyes closed." "Think of hashtags as “structured search” that allows you to join broader conversations" "For LinkedIn sponsored updates, start with engaging organic updates, monitor CTR to measure relevancy, test different bids/audiences." "Remember: some of the most simple tips are often the most forgotten. Don't […]
Did you know that Canadians are watching significantly more web-based videos, including live/on-demand TV, than a year ago? According to comScore's Canada Digital Future in Focus 2014 Report, Canadians are consuming video content across categories, with viewer penetration over 30% in General News, TV and Retail. If we take into account that: 1) 90% of information transmitted to the brain […]
We have just attended a webinar held by comScore Client Service Specialist Kevin Duong and VP of Sales Bryan Segal. This presentation covered the key insights from their newly released 2014 Canada Digital Future in Focus report. It's amazing how the numbers of digital and mobile usage increased over the years in Canada. We were surprised to hear that Canada has 23 million […]
The most influential people on the social network LikedIn, were asked to share their secrets to success and productivity. They all contributed with their stories, creating inspiration for many followers. Querying trough these articles, we discovered that every story has it's own uniqueness and every strategy stands out in different way. What got our attention […]
Did you lost track of time, doing something, but got stuck in a rut? If you feel tired and lost in your work schedule, forcing yourself to continue working under massive pressure can lead to no good... it's time for you to take a break from work and avoid getting an eye strain. When you spend […]
If your current ‘mission’ on the Internet requires a secure connection, or if you are in a need of a web service that is not available in your country, then you should consider using a VPN. But first we should cover some basics so you know what it is and why it matters. What is […]
If you’re wondering whether there are apps you can try to explore, or software that’s free, functional, and minded by a big community of watchful eyes, we have a small starter pack to share with you. First, a word of advice: Start small. Don’t try to replace Microsoft Office or your entire payroll scheme all […]
Since "Learning is a treasure that will follow its owner everywhere" , here are a few productivity hacks to being more productive, which LinkedIn Influencers shared with their followers. T. Boone Pickens recommends that a good, old-fashioned conversation can make you more productive. It’s important to know what people are hearing, reading, and thinking. "Talking generates ideas, and it makes companies – […]
Have you ever wondered what happens after you type a website address in your browser? In that short period of time (parts of a second), there is someone responsible for querying the whole web, for the wanted site and bringing it back to your browser and it's called DNS. Without DNS servers, the Internet would shut […]
Recently Google introduced Google Public DNS, that can be used as an alternative to your current DNS provider. If you are, like most of us, a Google Apps user, and have some troubleshooting issues using Google Apps, then we suggest you try re-configuring your DNS configuration to Google Public DNS. All you have to do is use […]
When potential employers and clients are trying to learn about you, the first thing they'll do is Google your name. Instead of pulling up a random photo or mention, a personal website features everything you want them to see in one place. Professionals of any level and in any industry can benefit from having their […]
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