Nowadays it’s possible to create a website at relatively little cost. That causes start-up companies and even established businesses to have increasing competition when selling their products and services online. The quality of the design and the content on your website is as important as its page rankings – or, in other words, no matter how great your website looks, you will never get the results you want if it cannot be found easily on the Internet.
Hiring a qualified web designer is only the first step to building your competitive Web Presence. The second step requires hiring an SEO Consultant who will prepare your website to leave a good first impression on Google (or any other search engine, for that matter).

But here are a few things you should be careful of if you decide to hire an SEO Consultant - make sure you understand every step in the strategy they will offer. Sometimes if a bad (called Black Hat SEO) technique is done, it can be really harmful for your website’s rankings – not right away, but eventually, when Google closes that Black Hat loophole your page ranking will suffer. Once you lose Google’s trust, you’ll have to work double to earn it back.

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