"Always be experimenting. Marketing without data, is like driving with your eyes closed."

"Think of hashtags as “structured search” that allows you to join broader conversations"

"For LinkedIn sponsored updates, start with engaging organic updates, monitor CTR to measure relevancy, test different bids/audiences."

"Remember: some of the most simple tips are often the most forgotten. Don't forget the basics, like being authentic. The basics WORK."

"Use the 80/20 rule. Tweet 80% non-promotional content that's informative & helpful, and then tweet 20% promotional content."

"39% of Twitter users follow to show support. 36% follow to get information to use."

... were one the many tips, tricks and secrets that were presented at today's HubSpot Webinar on The Secrets Behind Social Media Today. The webinar was hosted by Dan Zarrella from HubSpot with Jed Clevenger from Facebook, Russ Laraway from Twitter and Scott Endelman from LikedIn as guest speakers.    (more…)

If your current ‘mission’ on the Internet requires a secure connection, or if you are in a need of a web service that is not available in your country, then you should consider using a VPN. But first we should cover some basics so you know what it is and why it matters.

What is a VPN?

VPN stands for Virtual Private Network and essentially it lets computers around the world connect to each other as if they were in the same internal network. This is done securely over the Internet and is often used for adding extra levels of security or anonymity. Client-server software is employed so you can connect to a VPN server.  (more…)