Gone are those days when simply having an online shopping site seemed like an easy way to make a fortune. When it comes to selling products online, the first thing that comes to our minds at Boost2Business is the ever increasing fierce competition. Be it any niche, from clothing to training kits, furniture to electronics, there are numerous competitors popping up every day. It is no longer about just about getting your products listed and having the dollars roll in, it is about standing out and being the best site possible amongst your competition. So, what is it that attracts the visitors and make these sites so popular? Let’s find it out.
Here are 5 great ways to help your site attract and convert more traffic to sales. Let’s get started:
The Need for Speed:
Have you ever wondered why your customers seem to make it to the cart but do not finish the purchase? According to the recent statistics, most visitors expect a site to load in 3 seconds or less. A second’s delay can reduce sales by 7%. Not only this, but 79% of web shoppers who have been troubled by a website’s performance claim to never re-visit the site and 44% of them would spread the word about their bad experience on your site. All it takes is just a few seconds for the visitor to form lasting opinions about your site – make them count by focusing on speed improvements.
PRO TIP: Get a CDN (Content Delivery Network) set up for your ecommerce site to ensure that all content is loaded as quick as possible.
The Visual Appeal:
Did you know 85% of the viewers are more likely to buy a product after seeing it visually. Since your customers can’t experience the products in reality, they need to feel it, understand it through the screens in front of them. Let your images talk for your product. High resolution images enriched with well-balanced colors and a zooming in feature can provide a significant boost to your products conversion rate.
Showing your products with multiple images, in use, or in different situations is a great way to add value to the shopper so that they better understand your product and how it applies to them.
PRO TIP: Videos are even better than pictures. Whether you create demo videos, reviews, or unboxing videos, your potential customers will engage more and are proven to buy more often.
Product Reviews are a Big Deal:
Quality is not expensive, it is priceless. 88% of consumers trust online reviews as much as recommendations. 60% of shoppers consider online reviews before buying an online product. Relying on these stats, pushing your past customers to leave genuine reviews about your products can prove to be an incredibly effective way to not only boost your site conversions but also provide a strong means of social engagement.
PRO TIP: Awards and badges related to product reviews are a great way to boost trust in your buyers. The more they trust you, the more likely they are to complete their purchase.
Simplifying the Check Out:
Did you know, 67% of shopping carts are abandoned before they are even completed? Essentially, your current sales represent a third of what they could potentially be if every customer completed their selected purchase. Convenient and clutter free check out pages are one of the best ways to go about improving shopping cart purchase completion. Do not push your customers away with perplexing registrations, instead entice them with attractive discount offers and as simplistic a completion process as possible.
Persuading your customers with free shipping offers, encouraging discounts on further purchases and hassle free payment methods can help you boost conversions.
PRO TIP: Customers should be able to checkout without having an account. Their account should be made automatically based on the info they put in to complete their purchase.
It’s all in the TRUST:
A significant amount of trust is of paramount importance amongst your online shoppers. With the number of ecommerce sites available in the market, trust holds a great deal of responsibility in helping your shoppers distinguish between the real and fraud. Rest assured, Trust Seals and SSL Certificates are considered some of the best options. 48% of the visitors rely on this!
Trust Elements not only verify to your customers about the authenticity of the products but also confirms the legitimacy of the business.
Your Ecommerce Site is a cohesive system with each of these above parts being indispensable assets. The Global Ecommerce sales were expected to be around $1.672 trillion last year and is expected to become more than $3.5 trillion by the year 2019 – Is your Ecommerce site ready? Let’s turn an uncertainty into an opportunity. Please feel free to drop in your queries as comments below or mail us at firstname.lastname@example.org for a free review of your ecommerce website. And we will help you to boost your business in the most effective way.