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QR Codes on Business Cards: What They Can Do and How to Use Them to Boost Your Business

Want to boost your business with a unique, yet simple, strategy? Try QR codes on business cards!

Business cards are important for building new connections and keeping in touch with current contacts. While a standard business card allows you to share your contact details with potential and current clients, a business card with a QR code takes networking to a whole new level.

By adding a QR (Quick Response) code to your business cards, you’ll stand out among your peers. Not to mention, QR codes make sharing your info and other details about you and your business faster and easier than ever before.

Let’s take a look at how QR codes on business cards can boost your business. Plus, we’ll share some of the best ways to use them to make a big impact!

What is a QR business card?
Why put a QR code on a business card?
How do businesses use QR codes?
How do I create a QR code for a digital business card?

What is a QR business card?

A QR business card is a traditional business card that contains a QR code.

A QR, or Quick Response, code is a type of barcode that stores information. QR codes can contain various types of data (e.g. links, contact info, coupons, etc.), making them extremely useful for marketing purposes. In fact, expert Edmonton marketing services companies, like Boost2Business, often witness amazing engagement data when QR codes are used.

A QR code can be easily scanned using a smartphone camera (just point the camera at the code - no need for an app). This makes it quick and easy for people to learn more about you and your business.

Companies like CueContact make it simple to create, track, and even update virtual contact QR codes and smart business cards, for optimal performance and feedback.

Why put QR codes on business cards?

There are many benefits to putting a QR code on your business card. In addition to helping you stand out, using QR codes is a great way to spark interest and inspire people to save your details and remember your name.

Here are some of the top reasons to use QR codes on business cards.

Easy to use

With the help of QR codes, your contact information, samples of your work, and other details about you and your business can be accessed at the touch of a button. Rather than manually entering your info into their device, users can simply scan the code and save your details. This makes learning more about you and connecting with you faster and easier than with a standard business card.

Creativity

The ways in which you can use QR codes on business cards is endless. For example, you could add a social media QR, link to samples of your work or a PDF of your resume, or even create a QR that opens up a navigation tool like Google Maps - the more creative you can be the better! In addition to being creative with what information is embedded in your QR, you can also be creative with how the code looks. When creating your QR, you can change the colours, shape, and more to make it stand out!

Want to get really creative? Consider using a dynamic QR to share different information all the time. To learn more about dynamic QR codes, and when to use dynamic vs static QR codes, check out this article - QR Codes: Dynamic vs Static.

Memorable impressions

Using QR codes on business cards can make for a very memorable experience. As mentioned above, the more creative you can be when it comes to QR codes the better! Not only will people be intrigued to learn more, but it’s likely that your card will also be a topic of conversation. This helps you stay top-of-mind with your current and potential clients.

Ability to update data in real-time

When you use QR codes on business cards, you’ll have the ability to update information at any time! If your contact info changes, simply update the information at the link the QR code points to.

Better yet, if you use a dynamic QR code, you’ll be able to update the link itself. Not only does this allow you to change the information provided, but it also offers the ability to change the type of content the code links to. This means that you can provide different and creative content at any time, without ever having to pass out new business cards.

How to use QR codes on business cards to boost your business

When using QR codes on your business cards, there are a few tips you should keep in mind to help enhance the user experience. Doing so will result in more scans, and, therefore, more people connecting with you.

Be sure to implement these strategies to help your QR code stand out, enhance your brand, and create a code that is easy to use:

  • Customize your QR - consider adding your logo or another identifying feature to help your QR code stand out. Doing so will also allow people to associate the QR with you and your business. Using a custom URL is also helpful, as people are more trusting of a link they can clearly read and identify. Keep in mind, you can customize the shape and colour of your QR as well. Consider using brand colours, for a cohesive and recognizable QR code.
  • Test your QR code - a QR code that is too small, too elaborate or has colours that do not contrast well (i.e. background vs foreground colours) may be unreadable. To ensure your code scans quickly and easily, test it out on several devices before sending your business cards to print.
  • Utilize analytics, if possible - when using QR Code Builders like CueContact, you’ll be able to access real-time reporting. This offers valuable insight into QR scans. For example, you’ll be able to see how many people scan your QR, as well as details about the individuals who scan and share your code. This information can be extremely valuable, especially for enhancing and optimizing code use.

Creative ways to use QR codes on business cards

Looking for some creative ways to boost your business with the help of QR codes on business cards? Look no further!

Here are some of our top ideas:

1. Contact info

Creating and using a QR code that instantly provides your contact info can be very beneficial. A virtual business card like this allows people to easily scan your card and save your contact details directly to their device.

2. SMS or email message

By setting up a draft email or text message that it accessed when scanning your QR, users will be more likely to reach out, as doing so is quick and simple.

3. Google Maps directions

Want your customer to be able to easily find you? Create a QR code that links directly to Maps directions. With just the click of a button, they’ll know exactly how to find you.

4. Incentives and special offers

Want to promote your business and increase the number of scans you receive? Use a QR code on your business card that links to up-to-date coupons, giveaways, or special offers. This will entice people to engage with your business card regularly, helping to keep you top-of-mind.

5. Videos

By linking your QR code to a video, you can offer your contacts a personal greeting or show off a product or service. Sharing your message in this format is engaging and can be especially useful if you have an important personal story to tell.

6. Resume or portfolio

By using a QR code that links to your resume or portfolio, potential clients and employers can quickly and easily access your previous work. This is especially useful if you’re taking your business cards to trade shows or job fairs. Sharing this information in a condensed and engaging format is novel and will definitely help you stand out!

7. Product reviews

Clients and customers value social proof. Therefore, providing a QR code on your business card that links to reviews and feedback about your product or service can help boost your business.

How do I create a QR code for a digital business card?

Using an online QR code builder is the fastest and easiest way to create a QR code for a digital business card.

There are many great QR code generators available, however, CueContact offers simplicity and features beyond that of many other popular generators. This is why it’s our top pick for creating smart business cards.

Creating QR codes on business cards with the help of CueContact

With the help of CueContact, creating and using QR codes on business cards is easy!

Here’s how you can get started.

  1. Create Your Account at CueContact
  2. Select Create New QR Code
  3. Choose what type of data you would like embedded in the code (e.g. link, text message, email, SMS, event, etc.)
  4. Add your contact or other details
  5. Utilize the easy-to-use styling tools. This will allow you to create a unique and branded QR code.
  6. Download the code and add it to your business card

It’s that easy! In a matter of minutes, you’ll have a unique QR code that you can use to easily connect with current and potential clients.

In your CueContact account, you can also create dynamic QR codes for use on your business card. With this type of QR, you can change your link at any time to ensure that your contacts always have the most up-to-date info. Plus, CueContact offers advanced real-time analytics so you can track your QR codes and how they’re being used!

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